BUDGET: Between 5 crore INR and 10.99 crore INR (USD672,000 to USD1.35 million)
PROJECT OVERVIEW
DLF, Mall of India, a high-street mall based in Noida, is one of the largest and most popular in the Delhi NCR region. It has 330 brands, 80 kiosks, 5 shopping zones, and 75 eateries, including a PVR Cinema with 7 screens. The mall has different shopping levels for international and Indian entertainment and fashion brands.
Incorporating video walls into the retail environment can significantly enhance customer engagement and drive sales, making it a valuable investment for retailers looking to stay competitive in a rapidly evolving market. These displays aim to fill the mall with powerful and engrossing visual experiences.
We have established a lasting partnership with DLF, becoming one of the preferred vendors for their video wall installs. We’re proud to be their go-to team for LED video wall solution design & installation. Our role involved keeping DLF updated with the latest display and retail advertising technologies. By combining our advanced integration technology & installation skills, we’ve created a powerful and dynamic 14 LED video wall (indoor & outdoor )advertising platform for the mall. These displays aim to fill the mall with powerful and engrossing visual experiences.
WHAT DID THE CLIENT WANT TO ACHIEVE?
DLF intended to install a video wall solution at their High Street Mall based in Noida. The vision behind this installation is to elevate the retail space to achieve the following:
1. Enhanced Visual Appeal
Attracts Attention: Large, vibrant displays capture customers’ attention and draw them into the store.
2. Modern Aesthetic: A Videowall adds a contemporary and high-tech look, improving the overall ambiance of the retail space.
3. Display Dynamic Content
Versatility: Easily change content to reflect new promotions, seasonal campaigns, or product launches.
4. Interactivity: Touch Screen Videowalls can offer interactive experiences, allowing customers to explore products or services in depth.
5. Improved Customer Engagement
Captivating Presentations: High-quality visuals and engaging content can keep customers in the store longer, increasing the likelihood of purchases.
6. Advertising
Customized Messaging: Display tailored messages and promotions based on time of day, demographics, or even weather conditions.
Cross-selling and Upselling: Promote complementary products or special deals to encourage higher spending.
SCOPE OF WORK YOUR COMPANY WAS INVOLVED IN
As part of the upgrade, we integrated the latest solutions to enhance the video walls’ performance and functionality. This collaboration reflects our dedication to leveraging innovative technologies for an impactful advertising experience. Overall, the project marks a significant transformation, combining our installation expertise with our advanced integration for a powerful cross-advertising platform.
Our team conducted a thorough site recce, assessing both the site and its infrastructures. Subsequently, our expert validation team ensured that the design and structure met the necessary standards.
Components Used By Our Team
Indoor LED Video Wall:
LED panels specifically designed for indoor use
Installation brackets and frames
Outdoor LED Video Wall:
Weather-resistant LED panels suitable for outdoor environments
Robust mounting structures for secure installation
Weatherproofing measures and enclosures
Advanced control systems for outdoor display management
Controller:
Control hardware/software for LED video wall management
Signal processors and interfaces for optimizing display output
Remote control devices or software interfaces for user interaction
Digital Signage:
Digital signage software platform
Media players or devices for content playback
WHAT KEY CHALLENGES WERE FACED?
Existing Structure: The team encountered difficulties integrating new installations into the existing structure. Aligning the new components with the old infrastructure posed challenges in terms of compatibility and adjustments.
Working in a Limited Time Frame (11 pm to 6 am): Operating within a constrained time frame, specifically from 11 pm to 6 am, presented challenges in achieving project milestones efficiently. It demanded precise planning and execution to ensure tasks were completed within this limited window.
Efficient Manpower Planning: The team required extra manpower to adhere to the project deadline. This need for more resources was crucial to expediting tasks and ensuring timely project completion.
Managing logistics for Specialized Boom Lifts and Cranes for Outdoor Video Wall at Height: The installation of the outdoor video wall, particularly at a height, required specialized equipment such as boom lifts and cranes. Coordinating and operating this machinery posed logistical challenges, demanding expertise and careful planning for safe and efficient installation.
HOW WERE THOSE CHALLENGES RESOLVED?
1) Define Scope and Objectives: Our Team Clearly outlined the video wall’s goals, scale, and functionality. We developed a realistic timeline with milestones, considering all phases, from initial planning to final deployment.
2)Allocate Resources: We ensured that we had the necessary resources, including budget, personnel, and equipment.
3) Collaboration & Communication
Stakeholder Involvement: From the beginning, key stakeholders, including management, IT, marketing, and store operations, were involved.
Regular Updates: Maintained regular communication with all parties to provide updates on progress and address any issues promptly.
4) Site Assessment and Preparation
Site Survey: Conducted a thorough site survey to understand the physical constraints and requirements of the installation space.Infrastructure Readiness: Ensured that the site had the necessary electrical, networking, and structural infrastructure to support the video wall.
5) Logistics Management
Equipment Delivery: Coordinated with suppliers to schedule timely delivery of videowall and related equipment.Installation Schedule: Planned the installation during off-peak hours, especially at night, to cause minimal disruption to mall operations.
HOW HAS YOUR WORK HELPED THE CLIENT?
After the installation of 14 videowalls and seeing their visual impact, customers started getting queries from retailers about advertising their products.
The feedback from visitors regarding the videowall was very promising, there was a visible enhanced customer experience.
Additionally, the Videowall installation elevated the entire ambience by blending technology & aesthetics.
They started sharing dynamic content as and when required, which gained massive attention.
These Videowalls added a stream of revenue by enabling dynamic content on video walls.
WHAT ARE YOU MOST PROUD OF ABOUT THE PROJECT?
Our installation and design of a video wall in DLF, Mall Of India, has transformed the shopping environment. These high-definition screens raise the mall’s overall success and competitiveness while also improving the consumer experience, engagement, and brand presence. They also encourage loyalty and boost the mall’s reputation. The strict challenge of timelines & working hours was seamlessly managed by us, creating an exceptional customer experience.
Customers loved the video wall solutions at DLF, Mall Of India! They thought the video walls and digital signs looked fantastic, showing clear and eye-catching images & truly creating an immersive experience.
We not only met but truly surpassed the project’s requirements. We successfully installed and managed various video walls and digital signage systems at DLF, Mall Of India, enhancing performance, functionality, and visitor engagement. The positive feedback from the client suggests that Vallect effectively fulfilled the project’s objectives, demonstrating their capability to deliver quality video wall solutions within specified timelines.
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