BUDGET: 11 crore INR and above (USD1.48 million and above)
PROJECT OVERVIEW
7-Eleven is increasing its office setup in India, focusing mainly on Digital Transformation and Cybersecurity. As part of the expansion, leadership at 7-Eleven wanted to have a floor that could be used to create unique experiences for employees. Half of the floor was dedicated to creating such experiences, while the other half had the standard office layout encapsulating workstations and meeting rooms. By having a digital arrival hall, we were able to offer “SOMETHING NEW EVERY DAY”, where dynamic content welcomes employees to a new landscape almost every day. Multipurpose hall has become a fulcrum for employee engagement, where Department and Company level town-hall events are handled in a FLAWLESS manner. A dedicated podcast room is a studio room that allows clients to create an enormous amount of content, allowing them to increase the screen time of employees specific to content from the company, i.e., 7-Eleven. Something we believe is unique to 7-Eleven is a live performance space for Karaoke/Music — we were extremely careful about acoustics (esp. isolation) to make this space work. This facility was thrown open to employees during the fag-end of March 2024. Everyone here is enjoying the variety of experiences that we have created.
WHAT DID THE CLIENT WANT TO ACHIEVE?
Perhaps the #1 problem for all companies in India is Talent Retention and Talent Attraction. There are very few differentiations among companies regarding employee benefits. In this project, the leadership of 7-Eleven chose to create an office space that allows them to engage with employees closely while giving them a very unique experience. To transpire this thought while keeping strict project timelines in mind, 7-Eleven used fundamentals towards shortlisting their partners, i.e., looking at partners who qualify from the standpoint of past experience of creating and delivering similar experiences, who are willing to commit their senior leadership directly on the project. Once the design consultants were appointed, an agile approach was adopted to finalize the layout, look and feel overall technology, and user experience. This, in turn, became extremely beneficial in achieving collaborative output.
SCOPE OF WORK YOUR COMPANY WAS INVOLVED IN
3CDN was shortlisted as the Audio Visual and Acoustical design consultant while working closely with the principal interior design firm (Gensler). Together, they were able to conceptualize the space and put the specifics out in the form of a bid/RFP. Through competitive bidding, Ideas Ahead was shortlisted as the Master Audio Visual Systems Integrator (MAVSI). Keeping the project complexity aside, this was also a fast-track project — with a turnaround of less than 90 days from the date of PO to MAVSI. Together, as a team, we were able to deliver a successful project.
WHAT KEY CHALLENGES WERE FACED?
Unique experiences require unique workflows that, in turn, require time. In this case, we had a 150-day project window, where 60 days were earmarked for design and bidding and a balance of 90 days for execution on the ground. There were several dependencies that were critical towards a successful project. Content, Acoustics, and product deliveries, to name a few. The client’s thought process towards this project is to avoid any experiments and consider only qualified partners who have delivered similar projects in the past and have the capacity to take this one up. The choice of consultant and MAVSI was driven around this yardstick.
HOW WERE THOSE CHALLENGES RESOLVED?
From the standpoint of design, 3CDN had to engage its leadership while being part of an AGILE workflow towards design. Best outcomes on design are usually collaborative, and extremely close coordination between 3CDN and Gensler allowed a unique outcome while meeting the 60-day window of design & bidding. Likewise, Ideas Ahead had to pull in their senior leadership on this project to make the project delivery happen on time. One of the other dependencies was on Content, where after several back-and-forths, the client shortlisted a creative agency to work alongside their internal MARCOM (marketing & communication) team, which in turn used information from us to custom build content (esp. for the arrival hall).
HOW HAS YOUR WORK HELPED THE CLIENT?
We rely on our experience and our partnerships to lead us towards successful project deliveries. For a fast-track project, we had to pull in all our relationships and best talent and work collaboratively to ensure that even the smallest issues did not delay other dependent activities. We had a team on the project (not just on our side, but from almost all agencies) that was prompt and had answers to almost anything that was thrown at them. Likewise, one constant reminder for everyone was to “NOT MAKE ANY ASSUMPTIONS”.
WHAT ARE YOU MOST PROUD OF ABOUT THE PROJECT?
Teamwork and collaboration have been the highlights of the project. We all started this project as fellow vendors or project colleagues, but at the end of it, we walked out as friends (including the stakeholders from the client’s side). We suppose a happy team leads to happy customers (and successful projects).
SUPPORTING DOCUMENTS
