BUDGET: Between 1 crore INR and 4.99 crore INR (More than USD135,000 but less than USD540,000)
Project Overview
The ART Cinema project was a cutting-edge audiovisual installation designed to redefine the cinematic experience through immersive visual storytelling. At the heart of the project is a striking 271″ diagonal Active LED video wall, installed on a 6.40m x 2.52m (W x H) wall, offering crystal-clear resolution and dynamic content delivery. This video wall is seamlessly controlled by a high-performance video wall controller, ensuring the most optimised and synchronised visual playback.
The most innovative and challenging aspect of the project was the transformation of a structural pillar into an illusory visual centrepiece. The client envisioned an uninterrupted viewing experience, demanding the pillar to be virtually “invisible” while serving as a 3D illusion element. Rising to this challenge, our team – known for pioneering audiovisual integration – designed a wrap-around LED solution that not only concealed the pillar but also brought it to life with 3D content. The pillar was clad with a 107″ diagonal Active LED screen, precisely sized at 1.80m x 2.03m (W x H), with a resolution of 960 x 1080 pixels. The result was a visually stunning illusion that blended seamlessly into the cinematic space. Multiple displays were installed with Signage as an Informative display.
What did the client want to achieve?
The client envisioned a captivating, large-scale Active LED video wall designed to deliver immersive content that enhances the overall customer experience. The goal was to create a stunning visual centrepiece that not only displayed vibrant, high-resolution content but also drew audiences deeper into the world of entertainment. To elevate the uniqueness of the space, the client sought to transform structural pillars—typically overlooked in cinema design—into interactive visual elements. Instead of conventional finishes, each pillar was clad on all four sides with precision-fitted Active LED panels. This innovative approach enabled dynamic 3D illusion content to play seamlessly around the columns, leaving audiences awestruck. The combination of a massive central LED video wall and visually transformed pillars created a truly next-level, immersive environment—setting a new benchmark in the cinema and experiential AV industry.
Scope of work your company was involved in
Our primary focus was understanding the customer’s requirements in detail, ensuring their vision was at the heart of every step. The client had a vivid, imaginative concept, and our role was to translate that into reality. We collaborated closely to develop detailed designs, layouts, and 3D visual presentations that brought their ideas to life. From conceptualisation to execution, we were at the core of the solution—designing the system, supplying high-quality AV equipment, and integrating each component seamlessly. Our certified technical engineers ensured precise installation and execution, delivering results that matched and exceeded client expectations. In essence, we transformed the customer’s imaginative vision into a fully realised, high-performance AV experience.
What Key Challenges were faced?
One of the significant challenges we encountered during this installation was adapting to the civil structure, which did not match the standard dimensions required for the Active LED wall. The structure was rectangular, with a height of 2.03 meters and a width of 1.80 meters—posing a significant design constraint. However, as pioneers in AV innovation, we embraced this challenge head-on. Leveraging our expert AV team and adhering to several technical parameters and guidelines, we successfully transformed the client’s vision into reality. Through innovative execution, we integrated the Active LED wall onto the pillars, creating a striking 3D illusion that truly engaged viewers. The highlight of the project was realising the client’s dream of a wrapped LED pillar—a concept that came to life flawlessly with our top-tier design and installation expertise.
How were those challenges resolved?
These key challenges were successfully resolved through the engagement of our in-house experts—industry-leading designers, engineers, and professionals—with over two decades of unmatched AV experience. The cornerstone of this execution was our unwavering commitment to AV standards and protocols. We deployed only the best certified engineers and followed a rigorously structured process to ensure every step met the highest quality benchmarks. In our organisation, the concept of “non-standardisation” doesn’t exist. From design to execution, we adhere strictly to certified practices and AV protocols. This disciplined approach enabled us to transform the client’s visionary concept into a stunning visual reality—delivering not just a solution, but an experience that sets a new benchmark in AV integration.
How has your work helped the client
The client’s primary focus was to captivate and engage customers visiting the cinema, especially during the waiting periods before a movie screening. To enhance this experience, massive Active LED video walls were installed, creating a dynamic and immersive environment. These installations included cubical pillars completely wrapped with LED screen tiles, displaying flowing content with stunning 3D illusions that mesmerised visitors. Multiple displays placed strategically across the floor delivered informative content such as show timings, screen numbers, and cabin details, ensuring customers could easily access information without straining their eyesight. The seamless content delivery across the LED displays contributed to a visually cohesive and engaging atmosphere, offering a unique blend of entertainment and information. The customers were thoroughly impressed by the innovative audiovisual execution, making it a standout achievement in modern cinema design.
What are you most proud of about the project?
One of our proudest achievements was accepting and overcoming the challenge of installing an Active LED display on a non-standard civil pillar. As every manufacturer follows specific tile size standards, it was a complex task to identify the correct OEM that aligned with certified AV norms and industry standards. The client had a visionary concept—wrapping the pillar with LED to create an immersive visual experience and keep visitors engaged. While the idea was imaginative, it was our unwavering dedication, technical expertise, and strict adherence to AV standards that brought it to life. What makes this moment truly special is seeing the impact firsthand—customers pausing, interacting, and getting mesmerised by the visual storytelling. That’s when we know we’ve not just met, but exceeded the client’s expectations, setting a new benchmark in AV innovation.
VIDEO: https://youtube.com/shorts/LEd_zKFU-gg
