BUDGET: Between 5 crore INR and 9.99 crore INR (More than USD672,000 but less than USD1.35 million)
Project Overview
The “Salesforce GO Centre” refers to Salesforce’s Global Operations Centre, a 24/7/365 hub located in San Francisco and Dublin, responsible for detecting, recognising, and responding to incidents impacting employees, assets, and brand, including safety alerts. It is not to be confused with Salesforce’s broader “Resource Centre” or “Help Centre”, which provides general information, articles, and support for products and services.
Purpose: Its primary function is to ensure the safety and security of Salesforce’s global operations and personnel by acting as a central point for incident management and response.
Incident Response: The GO Centre handles a wide range of incidents, from severe weather events to other potential threats, and uses technology like Factal for rapid alert dissemination to employees.
Global Presence: While based in specific locations, its operations are global, covering Salesforce’s worldwide presence.
Global Localised Project: Salesforce GO Centre recently set up another hub in India. AVILS-INFRA executed the project in Hyderabad, India.
HENCE, THIS PROJECT WAS A VERY PRESTIGIOUS PROJECT FOR AVILS-INFRA.
What did the client want to achieve?
Its primary function is to ensure the safety and security of Salesforce’s global operations and personnel by acting as a central point for incident management and response.
Incident Response: The GO Centre handles a wide range of incidents, from severe weather events to other potential threats, and uses technology like Factal for rapid alert dissemination to employees.
Global Presence:
While based in specific locations, its operations are global, covering Salesforce’s worldwide presence.
Scope of work your company was involved in
Design and deliver a state-of-the-art audio-visual (AV) infrastructure to support real-time monitoring, incident response, collaboration, and global communication for Salesforce’s Global Operations Centre (GO Centre).
The AV solution supports:
24/7 mission-critical monitoring
Centralised command operations
Global video collaboration
Seamless operator control and ergonomic design
Full rack-mounted infrastructure with integrated cooling
What Key Challenges were faced?
Ensuring Real-Time Performance: Designing an AV system that supports instant, reliable communication and video display during critical global incidents, where delays or downtime are unacceptable.
Long-Distance Fibre Distribution: Implementing a 2km fibre-based video distribution to allow remote electronics placement while maintaining signal integrity and minimising latency.
System Interoperability: Integrating multiple complex components—video walls, audio DSP, KVM control, and network switching—into a seamless, unified solution without compatibility issues.
Redundancy and Reliability: Building a scalable rack infrastructure that ensures 24/7 uptime, with redundant power and cooling to prevent failures during mission-critical operations.
Environmental Constraints: Minimising heat and noise on the operations floor by relocating electronics remotely, improving comfort and reducing operational distractions.
Future-Proofing: Designing the system to be easily scalable and adaptable for future technology upgrades and operational growth.
How were those challenges resolved?
We resolved challenges by selecting low-latency video and audio equipment to ensure real-time performance. A 2km single-mode fibre optic system with signal repeaters maintained video integrity for remote electronics placement. We ensured interoperability by choosing compatible, industry-standard components across video, audio, KVM, and network systems, creating a unified control environment. Redundancy was built into racks with backup power, cooling, and failover to guarantee 24/7 uptime. Relocating electronics off the operations floor reduced heat and noise, improving operator comfort. Finally, scalable racks and modular, IP-based components future-proofed the system for easy upgrades and expansion.
How has your work helped the client
Helped monitor real-time video feeds, visualise high-resolution models, or create an enterprise-scale AV/IP network with our line of Alpha FX video processors. Seamlessly integrated with Haivision’s complete video wall solution, our video processors give you the power, control, and flexibility you need with a range of sizes and capabilities designed for any mission-critical application.
And the Planar Clarity Matrix G3 LX55M-L-F system met and exceeded performance expectations, providing a robust, flexible, and highly serviceable display infrastructure capable of meeting mission-critical demands. Its fibre extension capability significantly reduced cabling complexity in the installation environment.
Real-time Situational Awareness: Enabled rapid data visualisation and multi-source display across the video wall
Efficient Operator Workflow: KVM switch and USB extension allow streamlined control across multiple systems
Crisp, Clear Audio: QSC and Shure system integration provided crystal-clear mic pickup and in-room sound
Robust Infrastructure: Thermally controlled racks ensure long-term equipment performance
Scalable Backbone: Designed for modular upgrades as operational needs evolve
What are you most proud of about the project?
We’re proud to have delivered a mission-critical AV infrastructure that supports the safety, security, and continuity of Salesforce’s global workforce. This project was more than just technology—it was essential for a space where every second counts.
Our team designed a system combining high-performance video walls, seamless audio communication, and resilient infrastructure to enable real-time global incident response. We engineered a fibre-based video distribution system allowing remote electronics placement up to 2km, improving security and reducing heat and noise.
We ensured full interoperability across video processing, audio DSP, USB/KVM control, and IP switching, delivering a unified, reliable solution. The scalable, redundant rack infrastructure supports future growth and 24/7 operation.
Ultimately, this system empowers Salesforce’s GSOC and GO Centre teams to act faster, see more, and communicate clearly, with technology that stays out of the way and lets critical operations shine.
