BUDGET: 10 crore INR and above (USD1.48 million and above)
Project Overview
At AVID, we had the privilege of designing and deploying a state-of-the-art AV solution for a Global Banking organisation, whose name can’t be disclosed due to a signed NDA for the town hall space. This area not only serves as the central gathering point for key company meetings, events, and announcements but also functions as a flexible, divisible room setup to accommodate varying event requirements. Our objective was to create an intelligent, scalable AV environment that would ensure immersive communication and seamless collaboration, whether for a full-capacity town hall or smaller, segmented sessions.
What did the client want to achieve?
The client sought a solution that could support both large-scale and modular meeting formats within the same physical space. This called for a design that prioritised clarity, accessibility, and adaptability. Our solution needed to ensure all participants—whether seated at the front of the room or the farthest end of the café extension—had an equal audio-visual experience. This meant advanced displays, distributed audio, dynamic camera placement, intelligent microphone integration, and a robust networked AV backbone to support it all. Central to the installation were three Active LED video walls, installed strategically within the main town hall space. These LED walls serve as the primary display surfaces for video conferencing, live presentations, multimedia content, and corporate messaging. The positioning of these LED walls was carefully designed to ensure maximum visibility from all corners of the room, including the extended café area.
Scope of work your company was involved in
Our company’s scope of work for this project included end-to-end design, supply, installation, integration, and commissioning of the AV system for Fidelity’s town hall space.
We began with detailed design and consultancy, conducting site surveys, understanding their operational requirements, and creating a scalable AV over IP-based solution. This included preparing layouts, schematics, and BOQs.
We also handled AV over IP integration, installing encoders and decoders for seamless signal transmission with minimal latency. All active equipment was fitted into a professionally assembled AV rack within the dedicated AV room. Finally, our team carried out programming, system tuning, rigorous testing, and user training, ensuring intuitive operation and optimal performance. The project was handed over with complete documentation, empowering the client to fully leverage their modern, flexible, and future-ready AV environment.
What Key Challenges were faced?
During the project, we encountered significant challenges in two key areas. First, aligning the Active LED video wall proved difficult due to the wall’s lack of straightness, which required additional precision and adjustments to ensure a seamless and visually appealing display. This issue demanded meticulous planning and on-site corrections to achieve the desired alignment and overall aesthetic.
Second, the integration of the camera system presented a challenge because auto-tracking features were not included in the initial design phase. This oversight became apparent during implementation, as it necessitated retrofitting the camera system to incorporate auto-tracking capabilities. Addressing this required reevaluating the system’s design and functionality, ensuring that the camera could effectively support dynamic presentations and interactive features as intended.
Both challenges required proactive problem-solving and adaptability to ensure the successful completion of the project, ultimately leading to a refined and effective AV solution.
How were those challenges resolved?
To address the challenge with the Active LED video wall alignment, we instructed the team to install plywood on the wall. This modification created a stable and even surface, facilitating the precise mounting of the video wall. As a result, this proactive measure helped prevent any delays in the project handover, ensuring the installation proceeded smoothly and on schedule.
Regarding the auto-tracking camera system, the initial design had not anticipated this feature, which presented a challenge during implementation. To overcome this, we devised a workaround solution that integrated auto-tracking functionality into the existing setup. This solution involved adjusting the camera system to support dynamic tracking, allowing it to meet the project’s interactive and presentation requirements. By implementing this workaround, we were able to enhance the system’s capabilities and maintain the project’s momentum, ultimately delivering a fully functional and advanced AV solution.
How has your work helped the client
Our work has helped the client by significantly enhancing the functionality, flexibility, and user experience of their townhall space. The solution enables them to host large-scale meetings, presentations, and events with ease, while also allowing the room to be divided for smaller sessions without any compromise in AV quality.
By implementing an AV over IP architecture, we ensured their system is scalable and future-proof, giving them the flexibility to expand or reconfigure as their needs evolve. The high-quality audio and visual integration ensures every participant, whether in the main hall or café extension, has an equally immersive experience.
Additionally, the intuitive control system reduces operational complexity, empowering their teams to manage the space confidently without requiring specialised technical support for every event.
Overall, our work has improved collaboration, enhanced communication, and maximised the utility of their space, aligning with their goal of creating a modern, efficient, and engaging workplace environment.
What are you most proud of about the project?
We are most proud of how we transformed Fidelity’s town hall into a flexible, future-ready AV space that seamlessly integrates advanced technology with user-friendly operation. The project wasn’t just about installing LEDs and speakers but about designing a scalable AV over IP solution that allows effortless room reconfiguration for multiple use cases.
Our dual-camera setup for each LED and ceiling-mounted presenter cameras ensured comprehensive coverage. At the same time, the Biamp audio system delivered crystal-clear sound throughout the town hall and extended café areas.
Despite the technical complexity, we delivered the solution within tight timelines without compromising quality. Seeing the client operate the system confidently, whether hosting a full-scale town hall or dividing the room for smaller sessions, is truly rewarding.
Overall, I am proud that we delivered a solution that not only met their technical requirements but also enhanced collaboration, inclusivity, and future scalability for their teams.
