BUDGET: Between 5 crore INR and 9.99 crore INR (More than USD672,000 but less than USD1.35 million)
Project Overview
“Nij Aatma Manthan”- A Journey Within. Conceived as a pilgrimage of the inner self, the Nij Aatma Manthan Museum derives its name from the Sanskrit phrase meaning “deep introspection.” Nestled at the base of the Statue of Belief in Nathdwara, the museum invites visitors on a transformative journey through 16 immersive zones that unravel the metaphysical fabric of existence- layer by layer. Designed as a seamless interplay of art, philosophy, and cutting-edge technology, each gallery is thematically curated to stir introspection- blending elemental forces, cosmic rhythms, mythological metaphors, and poetic symbolism. This is not merely a museum- it is an experience that bypasses the intellect and touches the soul. Interactive projection mapping, sensory audio design, and kinetic environments come together to offer a highly immersive, high-definition storytelling experience. Executed under the vision of ‘Tatpadam Upvan’, the museum was not just a design-and-build challenge- It was a calling. From complex spatial geometries and curved walls to content continuity and fail-safe system integration, every detail was meticulously sculpted to create a spiritual narrative within a technologically advanced shell.
What did the client want to achieve?
The brief was straightforward- yet profound! Visionary Chairman Mr. Madan Paliwal envisioned a space that would stir something profound within… a place where especially young minds could look inward and grasp that the outer world is nothing but a mere reflection of the inner self.
Rooted in the timeless wisdom of Bharat’s ancient scriptures, the client sought to translate spiritual philosophies into an immersive, sensorial experience. They asked us to curate and conceptualise elemental truths—using technology not as a spectacle, but as a medium to trigger reflection. The fusion of traditional narratives with state-of-the-art immersive storytelling was key.
There was a strong emphasis on subtlety. The experience was designed to be neither flashy nor overwhelming. Instead, it needed to be elegant, intuitive, and deeply personal- where each visitor, regardless of age or background, could take away something uniquely transformative. The client insisted on the use of ‘sacred’ sound frequencies in the audio design, ensuring each zone resonated not just acoustically, but spiritually. Though each gallery stood independently, they had to form a seamless, introspective narrative- revealing the mystery of selfhood.
Scope of work your company was involved in
Axis Three Dee Studios was entrusted with the complete visioning and execution of the “Nij Aatma Manthan Museum’- from conceptualising its philosophical narrative to designing content, curating AV experiences, and ensuring seamless technological integration.
Our mandate extended beyond creative storytelling. We were also responsible for aligning the architectural planning with our thematic and technical framework. This required intensive coordination with the museum architects to ensure that the spatial design —walls, heights, curves, and pathways —was in perfect synergy with the immersive experience being envisioned. Form and function had to move together, without compromise.
The storytelling zones, their conceptual flow, and the AV architecture —comprising high-lumen projectors, custom LED installations, lighting, audio, and control systems —were all designed to operate as a unified experiential journey.
Every element used in the museum —from speakers to screens, lights to mounts —was handpicked based on technical merit and contextual relevance.
Our final handover was not of a museum alone, but of a transformational journey—one where concept, content and technology dissolve into a singular act of introspection.
What Key Challenges were faced?
Executing a seamless projection experience within the Nij Aatma Manthan Museum, covering a massive 22,000 sq. ft., came with its own unique set of challenges. The museum’s architecture is anything but conventional, with curved walls, varying ceiling heights, non-linear pathways, and numerous structural obstructions. These irregularities made it extremely difficult to achieve consistent projection alignment, uniform brightness, and image clarity across the galleries. Standard AV deployment methods were inadequate. Each zone required a custom-calibrated solution to ensure that the immersive visuals merged flawlessly with the physical space. Mapping had to be precise to the millimetre, and content had to adapt to varying surface depths and angles—without compromising artistic integrity or technical quality. Given the museum’s spiritually reflective theme, even a minor technical glitch could disrupt the visitor’s experience. It demanded projection systems that could deliver vibrant colour reproduction, high contrast, and rock-solid stability—all while operating with minimal intervention. The open design of many zones required precise calculations for the acoustic bleeds. The kinetic walls and laser harp required an accurate design to merge with the immersive flow seamlessly.
How were those challenges resolved?
Having previously collaborated with Barco and Axis Three Dee Studios on the iconic outdoor projection mapping at the Statue of Belief, the Miraj Group entrusted the same team to craft an equally powerful indoor experience for the Nij Aatma Manthan Museum. To deliver immersive visuals across 16 intricately designed zones, 65 Barco G62-W11 projectors were deployed—each offering 11,000 lumens of brightness. This DLP projector was chosen for its precise colour rendering, sharp contrast, and reliability in immersive, high-demand environments. The G62’s performance was key to breathing life into each gallery’s unique narrative.
Acoustically, the open-plan nature of several zones posed a significant challenge. Axis sourced specialised narrow-throw speakers capable of delivering targeted sound with remarkable frequency accuracy, ensuring sonic clarity without audio bleeds.
Lighting design was equally pivotal. An array of RGB fixtures, lasers, and moving heads—carefully matched in wattage and colour gamut—were used to enhance spatial dynamics and emotional tone.
Even the kinetic mechanisms and laser harp systems were engineered from scratch, tailored to integrate flawlessly into the museum’s multi-sensory narrative, without disrupting its immersive flow.
How has your work helped the client
The ‘Nij Aatma Manthan Museum’ has quickly established itself as a transformative destination for introspection, immersive storytelling, and experiential spirituality. Its unique design translates abstract philosophical ideas into powerful, multi-sensory experiences- blending technology, art, and narrative with remarkable coherence.
Visitors, both domestic and international, have responded with awe and emotional resonance. The museum’s vibrant projections, responsive audio design, kinetic elements, and atmospheric lighting work in harmony to create a space that doesn’t just inform- it evokes. It has become a talking point on social media, drawing increasing footfall and placing Nathdwara firmly on the tourist map alongside Udaipur.
The client’s vision- once abstract, layered, and challenging to define—has been brought to life with clarity and depth. Each gallery seamlessly guides the visitor through a reflective journey, allowing personal interpretation while maintaining a cohesive storyline.
The museum’s impact lies in its quiet power—where immersive storytelling and subtle technology guide visitors inward. The client’s vision was realised as a timeless, personal, and contemplative experience.
What are you most proud of about the project?
What set this project apart was the challenge —and the privilege —of taking an abstract, deeply philosophical concept and transforming it into a spatial, visual, and emotional experience. It demanded a rare balance: to let art and advanced AV technology co-exist in harmony with architectural space—each element- from content and projection to lighting. The intent was to create an experience that was subtle, immersive, and contemplative. It does not impose meaning but invites each visitor into a quiet dialogue- with themselves. It encourages a reflective pause, a personal insight, a sense of connection that lingers long after the physical visit ends.
To witness our promoters’ joy, to see their abstract vision so tangibly realised, and their eyes light up with quiet pride, was more than just a professional milestone. It was a deeply fulfilling moment for our entire team.
That sense of shared fulfilment, of having created something that resonates beyond technology or technique, is what drives us forward. It inspires us to keep pushing creative boundaries, and to continue crafting experiences that touch people… from within.
VIDEO: https://www.youtube.com/watch?v=iElCJIJahlg
