BUDGET: Between 1 crore INR and 4.99 crore INR (More than USD135,000 but less than USD540,000)
Project Overview
The Signature Global Sector 37D Sales Gallery was envisioned as an immersive customer experience that would allow prospective buyers to explore the development through a cinematic helicopter simulation. Rather than relying on conventional architectural presentations, the client wanted visitors to experience the scale, connectivity and vision of the township through a highly engaging, technology-driven environment.
Magical Theatre and Shree Info Solutions Enterprises has designed the complete AV experience, integrating a 6-DOF motion platform, 270-degree projection environment, synchronized audio, environmental effects and custom media content into a seamless attraction. The installation combined advanced projection technology, motion simulation, surround sound, media servers, control systems and acoustic engineering to create a realistic flight experience.
The project included concept development, engineering, system design, media creation, software synchronization, installation, commissioning and support, delivering a fully integrated immersive theatre capable of operating reliably in a high-footfall sales environment.
What did the client want to achieve?
The client sought to transform a traditional sales gallery into an unforgettable experiential destination that would differentiate Signature Global from conventional real estate developers. They wanted visitors to experience the project through an immersive helicopter journey that realistically showcased the township, its surroundings and its future vision.
The experience needed to synchronize motion simulation, panoramic visuals, surround sound, haptic feedback and environmental effects while maintaining reliable operation throughout the day. Equally important was creating a premium visitor experience that reflected the brand’s commitment to innovation, quality and technology.
The client also required a turnkey solution including system design, custom content development, software integration, engineering, installation, commissioning and long-term operational support.
Scope of work your company was involved in
Magical Theatre and Shree Info Solutions Enterprises has delivered a complete turnkey AV solution for the immersive helicopter simulation.
The scope included:
• AV concept development and system engineering
• Design of a 270-degree immersive projection theatre
• Integration of a 6-DOF electric motion platform with synchronized motion control software
• Development of synchronized immersive media content
• Design and installation of a 5.1 surround sound system
• Integration of environmental effects including wind simulation and haptic feedback
• Media server design and programming
• Projection mapping, edge blending and warping
• Acoustic treatment of walls, ceiling, floor and doors
• Lighting automation
• Shop drawings, engineering documentation and walkthroughs
• Complete system integration, testing and commissioning
• One year onsite and remote support with CAMC planning
The team coordinated with civil contractors, architects and client representatives to ensure every mechanical, electrical and AV component functioned as one integrated immersive experience.
What key challenges were faced?
The primary challenge was integrating multiple advanced technologies into a single synchronized experience. The motion platform had to respond frame-by-frame with the visual content while maintaining passenger safety and delivering realistic flight dynamics.
Another challenge involved creating a seamless 270-degree projection environment with ultra-short throw laser projectors requiring precise edge blending, geometric correction and colour consistency. Maintaining immersive audio quality within the enclosed theatre also required extensive acoustic treatment of walls, ceilings, floors and doors.
The project demanded close coordination with architects, civil contractors and multiple technology vendors while adhering to a strict delivery schedule. Since the experience would operate continuously in a commercial sales environment, reliability, ease of maintenance and long-term operational stability were equally important considerations. Delivering all these systems as a unified turnkey installation required detailed engineering, testing and commissioning before handover.
How were those challenges resolved?
Magical Theatre and Shree Info Solutions Enterprises adopted a systems engineering approach in which every subsystem was designed and tested as part of a unified immersive environment rather than as independent technologies.
Custom motion control software synchronized the helicopter physics with the motion platform on a frame-by-frame basis, ensuring perfect alignment between visuals and physical movement. Professional projection mapping software enabled precise edge blending and warping across three Panasonic laser projectors, producing a seamless 270-degree display.
The audio environment was engineered using a calibrated 5.1 surround sound system supported by comprehensive acoustic treatments across walls, ceilings, floors and doors, significantly improving speech clarity and immersion.
High-performance media processors, professional AV networking, structured system integration, detailed testing procedures and onsite commissioning ensured stable operation. The project was further supported through remote and onsite maintenance provisions, ensuring long-term performance for the client.
How has your work helped the client?
The immersive helicopter theatre transformed the Signature Global sales gallery into a memorable customer experience that communicates the scale and vision of the development far more effectively than traditional presentations.
The integrated combination of motion simulation, panoramic visuals, immersive audio and environmental effects creates an emotional connection with prospective buyers, increasing visitor engagement and helping customers better visualize the project before construction.
The turnkey design also provides operational reliability through professional engineering, comprehensive acoustic treatment, integrated control systems and structured maintenance support. The scalable architecture allows the system to continue serving as a premium sales and marketing asset while maintaining consistent performance under continuous daily operation.
By combining storytelling with advanced AV technologies, the installation has become a powerful experiential marketing tool that enhances Signature Global’s brand positioning and customer experience.
What are you most proud of about the project?
We are most proud of successfully transforming a conventional real estate presentation into a fully immersive storytelling experience where visitors feel they are genuinely flying over the development.
The project demonstrates our ability to combine motion simulation, projection mapping, immersive audio, environmental effects, media engineering and architectural integration into a single synchronized attraction. Every technology works together seamlessly, delivering an experience that is technically robust while remaining intuitive for visitors.
Equally satisfying was delivering the project as a complete turnkey solution—from concept and engineering through content creation, installation, commissioning and long-term support—ensuring the client received a dependable, future-ready immersive theatre that reflects the highest standards of experiential design.
