BUDGET: 10 crore INR and above (USD1.48 million and above)
Project Overview
As AV Design Consultant for LTM’s flagship AI Studio Experience Centre, we were entrusted with creating an immersive, future-ready environment that brings LTM’s innovation story to life.
Designed around the visitor journey, the centre enables customers, partners, executives, and stakeholders to explore LTM’s advanced AI capabilities through engaging, intuitive, and memorable experiences. Every touchpoint combines experiential storytelling, intelligent spatial design, and cutting-edge AV technology.
Working closely with LTM’s marketing, communications, branding, and digital innovation teams, MetaHive ensured the experience aligned with the organization’s identity and strategic narrative. Key features include interactive digital displays, immersive projections, ambisonics-based true 360° spatial audio, touch- and gesture-enabled interfaces, digital collaboration platforms, and centralized AV systems with intelligent control and automated content management.
More than a technology showcase, the AI Experience Centre encourages discovery, conversation, and collaboration. It strengthens LTM’s position as a global leader in digital transformation while enhancing customer engagement, executive presentations, partner interactions, and strategic business storytelling.
What did the client want to achieve?
The AI Experience Centre was envisioned as an immersive, technology-driven environment showcasing LTM’s AI transformation capabilities across multiple industries. It provides an interactive platform where customers, partners, investors, and key stakeholders can explore LTM’s innovation ecosystem through experiential storytelling, dynamic visual content, and advanced AV technologies.
Industry Verticals:
1. Banking, Financial Services and Insurance
2. Healthcare and Life Sciences
3. Manufacturing and Industrial Automation
4. Energy and Utilities
5. Telecommunications
6. Retail
7. Smart Digital Infrastructure
Strategic Goals:
1. Demonstrate AI-driven analytics, digital healthcare platforms, and Industry 4.0 technologies
2. Strengthen LTM’s brand positioning and build customer confidence
3. Enable meaningful and impactful business conversations
4. Reinforce LTM’s reputation as a global leader in digital engineering and technology transformation.
Scope of work your company was involved in
Scope of Services:
As AV Design Consultant, MetaHive delivered a comprehensive end-to-end scope—from strategic conceptualization and design through implementation, commissioning, and final handover.
1. AV Experience Blueprint
Developed the system architecture, technology strategy, equipment specifications, and budget plan to optimize performance, scalability, and commercial viability.
2. Content Standards
Collaborated with content teams to standardize resolutions, frame rates, audio formats, codecs, and colour depth, ensuring compatibility and consistent quality across all AV platforms.
3. Multi-Discipline Coordination
Worked closely with architects, fit-out vendors, and specialist consultants on sightlines, acoustics, structural provisions, cable management, power planning, and lighting integration.
4. Vendor Evaluation & Oversight
Supported LTM with technical assessments and AV integrator selection, followed by implementation oversight through shop-drawing reviews, site inspections, and compliance monitoring.
5. Commissioning & Handover
Conducted comprehensive testing to validate system performance, functionality, and integration. Detailed commissioning records and sign-off reports confirmed complete operational readiness.
What key challenges were faced?
Designing the AV ecosystem for LTM’s AI Studio Experience Centre required balancing immersive storytelling, advanced technology, limited space, and accelerated timelines through meticulous planning and coordination.
Beyond Conventional AV: Transforming corporate narratives into immersive, emotionally engaging visitor journeys beyond standard LED walls and digital signage.
Limited Footprint: Accommodating multiple demonstrations, interactive experiences, and brand stories within 4,000 sq. ft. without compromising visitor comfort or functionality.
Multi-Purpose Environment: Creating a flexible space that could transition between product demonstrations, AI showcases, visitor interactions, and video conferencing while maintaining audiovisual quality.
AI and Digital Twin Visualisation: Combining large-scale visuals, immersive audio, intuitive interaction, and collaborative communication while preserving a clean architectural aesthetic.
Activating Underutilised Space: Converting an inactive wall into an engaging platform for exploring patents, AI innovations, and customer success stories.
Interactive Product Discovery: Connecting physical objects with digital content to enable natural exploration and deliver memorable, narrative-driven experiences.
How were those challenges resolved?
Welcome Zone: A bespoke three-layer asymmetric LED wall transforms LTM’s brand story, history, and AI innovations into an evolving architectural digital canvas and memorable first impression.
Immersive Visualisation: A 180° wall-and-floor canvas, powered by five edge-blended Christie 4K projectors and Pandora’s Box, delivers stereoscopic 3D, Unity content, and gesture-and-voice interaction. A 16-channel Ambisonic system creates precise 360° audio for Digital Twin, AI, simulation, and collaboration experiences.
AI Collaboration Hub: A curved, touch-enabled GOB LED display driven by Disguise supports real-time 3D content, AI demonstrations, storytelling, and video conferencing, enhanced by Shure microphones and NEXO loudspeakers.
Interactive Knowledge Hub: Three 65-inch portrait touchscreens operate independently or as one synchronized canvas, allowing visitors to explore patents, AI case studies, and innovation stories.
Physical-Digital Experience: A Sony display with DISPLAX object recognition and multi-touch connects to a 105-inch Jupiter touchscreen. Physical objects dynamically trigger contextual content, enabling collaborative product exploration and immersive storytelling.
How has your work helped the client?
Our integrated AV design transformed the AI Experience Centre into an engaging, technology-driven destination that effectively communicates the client’s innovation ecosystem. Through the seamless integration of interactive touch technologies, immersive visualisation environments, advanced spatial audio, AI-driven content experiences, and collaborative communication platforms, visitors can explore complex concepts such as Digital Twins, Artificial Intelligence, patents, and innovation case studies in an intuitive and memorable manner. The flexible and future-ready design enables the client to showcase a wide range of content formats, enhance customer and partner engagement, support executive presentations and demonstrations, and reinforce its position as a leader in digital transformation and technological innovation. The result is a highly immersive experience centre that strengthens brand perception, improves storytelling effectiveness, and creates meaningful interactions with stakeholders.
What are you most proud of about the project?
We are most proud of transforming LTM’s AI Studio Experience Centre into a future-ready, immersive environment that redefined client engagement. From an architecture-inspired asymmetric LED wall to centralized, pixel-perfect video distribution, every solution was designed for impact, flexibility, and scale.
Landmark technologies included an Analog Way-powered multi-layer LED wall; a curved GOB touch LED display driven by Disguise; five edge-blended Christie 4K laser projectors creating a 180° immersive environment; Unity content with gesture, voice, and stereoscopic 3D interaction; 16-channel third-order Ambisonic audio using SPAT Revolution; Shure ceiling microphones for video collaboration; HTML5 and WebGL-based synchronized signage; and DISPLAX object-recognition technology integrated with Sony and Jupiter displays.
Delivering this complex ecosystem within a demanding timeline—and seeing it become a benchmark for executive engagement—was especially rewarding. LTM’s leadership recognition of the centre as a transformative asset reflecting its digital-first vision remains the ultimate validation of our work.
VIDEO link of the project space: Not available
